Kickback Media was launched by Managing Director, John Bullivant, in response to the changing face of the children's media industry.

With over fifteen years of experience, Bullivant is one of the most experienced animation executives in the industry. Founded on experience gained at HIT Entertainment, Pearson Television and TV-Loonland, Kickback Media operates on the basis that ‘Character is King, not the Medium’.

The aim of Kickback Media is to create, manage and exploit character and design-based intellectual property for the children’s and teen market. Kickback Media focuses on properties that have an application across several business sectors and then identifies the ideal market in which to
launch them.