With
over fifteen years in the children’s television industry,
Bullivant is one of the most experienced and respected executives
in the industry. Kickback Media works with media and non-media
businesses to develop and exploit character based Intellectual
Property.
Traditional
media businesses are no longer the only commercial environment
in which character based, intellectual property is being
developed. The creation of a successful character franchise
has changed massively in the last five years. The single
most important factor is rapidly becoming access to the
consumer. Moving forward, this will be a fundamental principle
in deciding how and for whom Kickback Media develops its
content.
