The current model for media companies of attempting to build franchises exclusively via film or television carries a significant cost and an equally significant failure rate. While the beginning point of any brand is always the character(s), the desired finishing point is actually retail. Film and television are now simply means of delivering characters to the high street. The successful media companies of the future will be those that can create content for a variety of mediums, thereby offering a broader range of delivery mechanisms for their brands. T Shirts, Greeting Cards, Books, Toys, Mobile Phones are rapidly becoming equally valid launch platforms as film, television and video.

Kickback Media believes the origin and ownership of the future major character brands will transcend the traditional media company model. Any company who uses character based design to brand their product is in a position to launch a new franchise. This means the point of origin for new character IP now stretches all the way from film studios and broadcasters to manufacturers and retailers. As a forward thinking media company Kickback Media has positioned itself to exploit and develop this emerging trend.