30 Years of Creative, Beyond The Book and Transmedia Thinking
Kickback Media was founded in 2002 and was the first European Children’s Media company to espouse a Transmedia approach to content creation with its mantra "Character is King, not the Medium." Kickback Media has over fifteen years of Transmedia thinking running through its veins and this is built on a further fifteen years of content creation experience in Children's Media.
At its heart Transmedia thinking is about establishing why and how your idea will make an emotional connection with your viewer, user or reader. The success of any children's IP is directly proportionate to its ability to emotionally connect with its target audience through story, character and design. The ability to understand the holy trinity of Story, Character and Design and how these three key elements of the creative process will work together will determine your capability of adopting a genuinely Transmedia approach to content creation.
Kickback Media will be launching a new company in 2019 called Kickback Story which will bring a film & television approach to the development of Middle Grade and YA Children's Publishing IP. This 'Story Producing' approach will see Kickback Story looking for new ideas and writers at the beginning of their creative journey long before a manuscript has been finished.